Arcade Rolls Out New Buckle Innovation Across Adventure Belt Styles

Aug 10, 2023

Aug 1, 2023

Arcade (https://arcadebelts.com), a brand on a mission to revolutionize the way a belt can function and move, today announces that the new A2 buckle – first introduced with select styles in Spring 2023 – is now available across the brand’s Adventure range of performance stretch belts.

The new A2 belt is the latest example of Arcade’s focus on challenging the status quo and consistently improving its range of performance stretch belts, a category that the brand pioneered in 2010 and has continued to expand with new belt styles for active and casual lifestyles.

Greater than the sum of its parts, the patented A2 buckle is the result of repeated testing and listening to customer feedback. Setting out to achieve a new standard of active belts, the A2 levels up on comfort, durability and ease of use. Arcade thoughtfully engineered the buckle of the new A2 belt for enhanced functionality and elevated design, which is contoured to fit the body and rests in a natural position. The new intuitive design increases the ease of fitting into and through belt loops, while the proprietary 3-piece buckle system provides secure hold and durability.

“Innovating is in our DNA and the A2 buckle is a major progression in making the most functional and comfortable belt you can get,” said Kevin Walker, Director of Marketing, Arcade. “Our new, innovative buckle is better than ever, with elevated upgrades – a contoured fit for maximized comfort and tapered tail design that feeds easily through belt loops. Simply put, our focus is to deliver a belt that is fundamentally made to move with you throughout your day, giving you the freedom of mind and style to tackle any activity.”

The new A2 buckle is now available across most of Arcade’s Adventure belts in both standard and slim widths, and will also be the core of forthcoming capsules, artist collaborations and seasonal collection releases.

A2 Features:

About Arcade:

Arcade was founded on the belief that belts could be designed to function better, last longer, and be more comfortable. Developed from the ground up with materials that are built to go everywhere and anywhere, each Arcade belt provides a custom fit, sturdy hold, and the right amount of flexibility to move with you. Love for our planet and the adventurous people on it is the spark that lights our fuse. We celebrate and protect the places and communities that are the fabric of an active, fun, and healthy life. Arcade is proud to partner with and support the High Fives Foundation, Boys & Girls Clubs of America, Protect Our Winters, Save the Waves Coalition, and Big City Mountaineers. Learn more at http://www.arcadebelts.com.

Sluggish sell through and greater pressures on value-conscious consumers dragged down Dickies revenue by 19% in the recently ended quarter.

Vans revenue dropped 22% largely driven by caution among Americas retailers as the brand’s team maintains focus on new styles, | Read more…

In honor of their anniversary, SES asked Founders Andy Laats and Chad DiNenna about what they are most proud of, | Read more…

Some of the most interesting and collectable objects in the surf universe are coming to market.

Sync’s apparel-focused systems streamlined design, inventory, and fulfillment

RSM US LLP discusses how to remove guesswork of inventory management for outdoor retailers using a data-driven strategy.

Vol. 25: Far Out East, is inspired by Hokkaido, Japan.

Golden, CO; Boston, MA; Park City, UT; and Seattle, WA tapped for in person events.

TV and livestream viewership up; X Games Instagram hits four million followers.